When creating a seamless value chain, it is essential to focus on the customer. However, information, data, and processes are key when planning the complex merger of processes, technologies, and culture. Additionally, a successful value chain recognizes that partners, vendors, suppliers, and employees play a vital role to ensure that customer values are both recognized and realized.
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found a route from Washington D.C. through San Francisco to Shanghai and back that had the upgrade ' and ' how about this? ' for $1800. One that, incidentally, didn't show up on the web as an option. The Lesson What makes this a particularly useful example is that it reflects the new customer reality. The customer experience matters, not the price or the product. Even mainstream staple, BusinessWeek, in its December 19, 2005 issue, under the best new ideas of 2005 section, says, Now the game is to