Act-on offers a cloud-based marketing automation platform. Act-On's technology features a database for accelerated campaign implementation; an easy, intuitive user interface; and a comprehensive, feature-rich solution set. This includes an e-mail engine with one-click integration to Web conferencing and customer relationship management (CRM) solutions; tools for website visitor tracking, lead scoring, lead nurturing, and social media prospecting; and design tools for Web forms, landing pages, and e-mail.
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marketing automation, e-mail campaigns, marketing automation platform, marketing campaign management